skip to Main Content

REICH-Screenshot REICH-reibungslose-und-effiziente-Wirtschaftlichkeit 99 Tie gives way to polo shirt Bochum, 1 April 2020. In response to the progressing globalization, Dipl.-Ing. Herwarth Reich GmbH has refreshed its outer appearance and … Simply Powerful.

Tie gives way to polo shirt

Published on 1. April 2020 - category Company.

Bochum, 1 April 2020. In response to the progressing globalization, Dipl.-Ing. Herwarth Reich GmbH has refreshed its outer appearance and will present itself with a new visual look from 2020 onwards.

Initiated by Christian Reich in 2010, the '2020 Vision' of a globally operating company could be realized with success. As of to-date, 9 subsidiaries have been established. These subsidiaries and further international sales partners jointly make sure that our customers can count on a worldwide support.

As the final logical step, a new and unique appearance has been created for our brand. This brand message has been matched to the global development for a better perception in the global market. Refreshingly modern, yet still tied to tradition, we will continue to provide our customers with high-quality products and worldwide support as reliable partners.

But the most eye-catching change of the family-owned company in Bochum who has been active in power transmission engineering since 1946 and evolved into a leading company in the development and production of torsionally flexible couplings, is: a correspondingly redefined Corporate Design.

Our relaunched website shines with a new brilliance and now comes with  pages featuring an optimized, user-friendly navigation bar. The clearly arranged menu navigation takes the user to the desired information, straightforward and directly. The focus of the new website is on an up-to-date presentation of REICH's entire product portfolio. More and more users are using tables and smartphones to call up websites, so this feature has been incorporated.
Likewise, all product documents have been updated to show the new Corporate Design which includes, among others, a new logo in a fresh REICH blue. While rebranding, particular attention was paid to significantly change the existing Corporate Design in all essential elements, helping REICH to gain a modern appearance with international appeal and a great recognition value.
Additional support comes from the newly implemented 'COLOR SCALE ONE', a design element with a stylized letter 'R' from the Reich logo. The further development of both the logo and 'COLOR SCALE ONE' is visualized in an animation that was specifically created for this purpose. A new strapline SIMPLY POWERFUL rounds off the new appearance.

All that should be seen in the context of the Designed to Customer (D2C) principle:
REICH supplies not only a coupling, but a solution.

D2C will be pursued with 'AMBITION 2030' in line with the future orientation of the company.

At Reich, people are our most important asset: 'Our people build the road' – with dedicated employees who cooperate with customers and suppliers in a spirit of partnership. Acting as your strong and reliable partner when it comes to the joint development of durable and high-performance products.

 

Text: 3094 characters (incl. blanks)

Contact: Dipl.-Ing. Herwarth Reich GmbH, Vierhausstraße 53, 44807 Bochum, Phone +49 234 959 16-0

E www.reich-kupplungen.com

Illustration: Logo, COLOR SCALE ONE, D2C logo, strapline, start screen of the home page

Press release Download

Post details:

Published on: 1. April 2020
Category: Company

If you have any questions about this article, use our contact form or simply call: +49 (0)234 959160

More news

Well informed.
REICH news raus aus dem büro und aus der fertigungshalle es wird gelaufen main - Out of the office and out of the production hall, jogging!
Out of the office and out of the production hall, jogging!

On 25.06. the 7th AOK company run took place at the Kemnader lake. Under the motto: "Get…

read more...
REICH Kupplungen GUR 45 8 D2C 7aa16e614bb04435e710921996afdfba aspect ratio 16 9 - Make 1 out of 2! - Rubber Roller Coupling GUR 45-8
Make 1 out of 2! – Rubber Roller Coupling GUR 45-8

Developed as a customised solution for special lifting vehicles in line with the D2C mission: The rubber…

read more...
REICH news smm hamburg 2012 main - Video of REICH at the SMM Hamburg 2012
Video of REICH at the SMM Hamburg 2012

Hamburg. SMM is the leading international forum for the maritime industry. Every two years representatives of the…

read more...
REICH news reich läuft mit main - Company Run
Company Run

5th AOK company run Bochum Spontaneously employees of the company Reich Kupplungen GmbH from Bochum decided to…

read more...
REICH news kgv kupplung – dämpfend und kompakt main - KGV Coupling – dampening and compact!
KGV Coupling – dampening and compact!

REICH present its most recent coupling designs for the power transmission. New projects could be realized for the…

read more...
REICH news reich macht sich für die zukunft fit main - Reich is getting ready for the future
Reich is getting ready for the future

Bochum. The REICH staff as well as many guests were delighted on Friday with company boss Herwarth…

read more...
REICH news reich kupplungen weltweit vor ort main - Reich Kupplungen on-site around the globe
Reich Kupplungen on-site around the globe

REICH founds further subsidiaries The German manufacturer of highly flexible couplings invests in new subsidiaries in India…

read more...
REICH news reich baut seinen standort aus main - Reich is expanding its location
Reich is expanding its location

Bochum. The economic crisis has not affected the Bochum entrepreneur Reich. He has been manufacturing drive technology…

read more...
REICH news reich erweitert sein produktportfolio um die rct baureihe main - REICH is expanding its product portfolio by the RCT series
REICH is expanding its product portfolio by the RCT series

Reich-Kupplungen has expanded its product portfolio withthe addition of the RCT series, consisting of torsionally stiff flange…

read more...
REICH news hochelastische kupplungen für hochdruckreinigungs aggregate main - Highly flexible couplings for high pressure cleaning with water
Highly flexible couplings for high pressure cleaning with water

Water is the most environmentally friendly cleaner you can find. A high pressure water jet, when precisely…

read more...
REICH news animation adaptives docking system zur motorenprüfung main - Animation: Adaptive Docking System for Engine Testing
Animation: Adaptive Docking System for Engine Testing

Self-Centering – Minimised Rigging Times More productivity, reduced rigging times, less operating costs. The new docking system…

read more...
REICH news reich hat tochtergesellschaften in acht ländern main - REICH operates subsidiaries in eight countries
REICH operates subsidiaries in eight countries

Bochum. The Bochum-based company has evolved from a repair shop for mining machinery into one of the…

read more...
Not yet found what you are looking for?
REICH ARCUSAFLEX®
Back To Top